Discover how animated explainer videos can simplify messages, engage your audience and boost your business results with practical tips.
In digital environments, visual communication has become essential to attract attention and engage the public.
In this context, animated explanatory videos emerge as a creative and efficient solution for companies that want to simplify complex messages, highlighting products or services and contributions to their sales.
In this article, we’ll explore what animated explainer videos are, why they’re so effective, and how you can use them to boost your business results.
Finally, we will present 8 essential tips for creating animated videos that really make a difference!
What are Animated Explainer Videos?
Animated explanatory videos are audiovisual productions that use animations, illustrations and narrations to explain concepts, products or services in a clear, creative and engaging way.
By combining sound and visual elements with a well-structured narrative, these videos facilitate understanding and retain the audience’s attention.
They are ideal for:
- Present new products or services;
- Educate the public about processes or solutions;
- Reinforce brand identity;
- Increase investments and sales.
Why are Animated Videos Effective?
Animated videos are one of the most effective strategies in digital marketing. Here are some reasons why:
- Information Retention : The human brain absorbs visual information better. The combination of animation, sound and narration enhances comprehension.
- Higher Engagement : Animated videos are more dynamic and engaging than text or static images.
- Accessible and Shareable : They are ideal for social networks, websites and emails, making sharing easier.
- Boost Conversions : Businesses that use animated explainer videos report a significant increase in conversion rates.
- Versatile : They work at different stages of the sales funnel, from education to the purchase decision.
8 Tips for Creating Animated Explainer Videos that Boost Your Business
1. Define the Objective of the Video
Before starting the creation process, clearly define what you want to achieve with the animated video:
- Generate more leads?
- Increase the visibility of your product?
- Educate the public about your service?
- Reinforce your brand authority?
A well-defined objective helps give direction and focus to the video.
2. Know your Target Audience
To create a truly effective animated video, it’s essential to know your target audience. Ask yourself:
- Who is your ideal client?
- What are your pains and challenges?
- What does he value in a solution?
By knowing your audience’s needs, you can create a personalized and relevant message.
3. Create an Engaging Script
Every good animated video starts with a well-structured script . The script should follow a simple and engaging logic, such as:
4. Choose an Attractive Visual Style
The visual style of your video is crucial to capturing attention and strengthening your brand identity. Consider:
- 2D Animation : Ideal for simple and dynamic explanatory videos.
- Motion Graphics : Great for showing data or processes.
- Character Animation : Creating a mascot or avatar helps to humanize the message.
- Whiteboard Style : Effective for teaching complex content.
5. Prioritize Audio and Narration Quality
A good animated video needs impeccable audio . A clear, natural and professional voiceover makes the content much more engaging. Make sure to:
- Choose a voice that matches the tone of your brand;
- Use appropriate background music;
- Keep sound effects subtle and non-intrusive.
6. Be to the point and keep animated videos short
Animated explainer videos should be concise and to the point. Ideally, the length should be between 60 and 90 seconds .
Extra Tip : If the topic is more complex, divide the content into smaller videos or create a series of videos.
7. Add a Clear Call to Action
Don’t leave your audience feeling lost! End your video with a CTA (Call to Action) that guides them to the next step. Examples:
- “Sign up for our email list!”
- “Download our free eBook now!”
- “Get in touch to find out more!”
8. Share your animated videos on different platforms
To maximize the impact of your video, share it on multiple platforms:
- Social Networks : Instagram, Facebook, LinkedIn and TikTok;
- YouTube : One of the best platforms for explanatory videos;
- Emails : Includes video in newsletters and email marketing campaigns;
- Website : Feature the video on your homepage or product pages.
Conclusion
Animated explanatory videos are an indispensable tool for companies that want to convey complex messages in a simple, attractive and efficient way.
By following the 8 tips presented, defining clear objectives, creating an engaging script and strategically distributing the video, you can contribute to your business and reach new heights.
Invest in quality animated videos and capture your audience’s attention. Success is just a play away!
Did you like this content? Share it with your team and start transforming your marketing strategy with animated explainer videos today .